Digistorm Insights

Building a place for resources and inspiration to help schools grow

Digistorm is an Australian company specialised in creating software, apps and websites for schools. They wanted to create a resource hub for school administration, a place to take the position as thought leaders and share tips and best practices. Working together with the team, I was responsible for the visual identity, as well as the website design and relevant marketing materials.

Visual identity

Based on customer surveys and internal workshops, Insights was positioned as a sub-brand of Digistorm. It was important to utilise the trust established by the parent brand, but at the same time the business wanted this to stand out with a point of difference as more fun and playful, which allowed for a new brand and identity.

To maintain the connection with the Digistorm brand, styles and elements were shared across, but with the addition of a new logo, colours and typography styles that were unique for Insights. Colours were chosen with inspiration drawn from items you would normally find in a classroom, such as crayons, coloured pencils and sticky notes. These were paired up with dark shades from the main brand, resulting in AAA accessible colour combinations. The existing typeface was complemented by a serif font to create an editorial feel, and readability was a focus in setting up the page layouts.

Website

Based on quantitative research, the target audiences were narrowed down to three main personas within a typical school administration team: marketing, admissions and leadership. This set the foundation for the website navigation so that each group could get a more personalised experience.

Working closely with the marketing team who would be managing the website, the content was broken down into categories and their specific needs. This resulted in a flexible setup where each article could be tailored to the content within, from basic article styles to complex, multi chapter pieces with their own internal navigation.